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Wednesday, 28 July 2010

Domino's Pizza Huyton Driver of the Year Tom Horsford

Tom Horsford Dominos Pizza
Tom Horsford recently won the Driver of the Year Award for Domino's Pizza Huyton.

We felt that his positive can-do attitude and helpfulness towards customers deserved wider recognition, so Tom was nominated for the UK & Ireland Competition.

Tom made it through to the final 5 at the recent Awards Ceremony in Milton Keynes. Well done Tom! There certainly was some stiff competition.

Recently we attended the Domino's Pizza 50th Anniversary Celebrations in Las Vegas and amongst the souvenir items on sale was this replica of the original Domino's Pizza delivery vehicle, a VW Beetle.

The story goes that the first Domino's Pizza (then called Domi-Nick's) was opened on Dec 9th 1960 in Ypsilanti, Michigan, by Tom Monaghan and his brother.

After 6 months of tireless work, Tom's brother wanted out of the business, and as a 50% shareholder, all Tom was able to offer him was the store's beat-up old VW Beetle, which his brother gratefully accepted.

Nearly 40 years later, and with over 8,000 stores open Worldwide, Tom sold most of his stake in the business to Bain Capital for approx $1 billion. Not bad for half a Volkswagen Beetle!

So naturally we bought the car for Tom who is an avid model collector, mainly of steam trains! Keep up the great work!

Monday, 12 July 2010

Domino's Pizza Huyton Leads the Way with Foursquare Promotion

Domino’s Pizza, the UK’s leading pizza delivery company, has teamed up with social media location application Foursquare to offer Foursquare users both discounts for all and a special free pizza offer for the mayor of any Domino’s store.

With immediate effect, every Wednesday will see the mayor of any Domino’s store receive a free small pizza. In addition, any Foursquare user who checks in at a Domino’s store and spends over £10 will receive a free garlic pizza bread.

The deal was arranged web company Vexed, one of Domino’s digital agencies.

Chris Moore, CEO of Domino’s Pizza, said: “Our customers are heavy users of social media, so it makes sense for us to communicate with them in this way. Following the success of our recent Facebook superfan initiative and affiliates’ widget, Foursquare was the obvious next step.

“Our franchisees up and down the country are looking forward to welcoming their mayors every day of the week – but especially on Wednesdays when we will be cementing the relationship with a free small pizza.”

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